Britannia- Csr Initiatives 694w5x

CSR INITIATIVES Britannia one of the India‟s largest food brands recognized for its best and innovative products, services and marketing. In the year 1892 the company was started in Calcutta with just Rs. 295 and today the company is known as Britannia. In context to CSR initiatives has focused upon health care sector, by providing healthy food products at minimal prices and with best quality. Corporate Citizenship: Britannia industry is very much committed towards to be a good corporate citizen not only by obliging the and conditions of the law but also actively participate in the development of society and working towards the improvement of quality of life of the people where industry operates. Company has Undertaken community development issues as by organizing health and family welfare programs, clean drinking water, providing free education to the poor people. Company has integrated these social responsibility practices with the business plan of the company. Britannia industry has been engaged in developing social ing programs and to carry out social audit of their social initiatives. For Company, CSR means Corporate Sustainable Responsibility and this means embedding CSR into its business model. This covers the two broad areas of foodbased solutions to increasing nutrition as well as energy conservation, which includes waste management. The solid waste management system of your Company is a first of its kind initiative and works on the credo of “reduce, recycle and re-use”. The Company‟s Executive Office in Bangalore is a Zero Waste generator unit. An effective system of „segregation at source‟ has been put in place and practiced by all employees in the Company‟s Executive Office. The dry waste is converted into paper through collaboration with Khadi Gram Udyog. The wet waste is processed in an eco-centre on campus and 350 kgs of it is composted into manure on a daily basis. As shared earlier, your Company‟s commitment to health includes removal of harmful ingredients such as transfats from its recipes and addition of micronutrients (vitamins and minerals). This has been achieved through active redesign of recipes. Products like “NutriChoice Diabetic Friendly Essentials” have also been introduced.

During 2012-13, your Company continued its partnership with Karnataka Nutrition Mission in 2 villages to comprehensively address health and nutrition concerns of children, adolescent girls, pregnant and lactating women. Part of the program was to provide biscuits fortified with micronutrients to the target audience. A study done amongst children (6-12 years) and adolescent girls (11-18 years) who consumed the fortified biscuits for 4 months has shown an improvement in anthropometric parameters like height and weight and a reduction in anemia. This work will continue till December 2013 when the project report will be presented to the Karnataka State Government. As mentioned in previous reports, the “Britannia Nutrition Foundation” was set up with the belief that every child in India has the right to growth and development through good food - every day. The Foundation disseminates scientific knowledge in the area of nutrition, builds awareness of the massive malnutrition challenge and its solutions and creates a platform for multi-sectorial dialogue and informed action. In September 2012, as part of the national nutrition week, the Foundation partnered a leading English news channel to produce and air a 4 week series titled „India@65: The Nutrition Challenge‟. T h e p a r t n e r s h i p yo u r C o m p a n y h a s c r e a t e d w i t h G l o b a l A l l i a n c e f o r I m p r o v e d Nutrition (GAIN) and the Naandi Foundation to supply iron fortified

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GAIN. This prompted the World Bank Institute to write a case study and your Company was invited to make a commitment to the Clinton Global Initiative, a non-partisan catalyst for action that brings together a community of global leaders to devise and implement solutions for some of the world‟s pressing challenges like nutrition. Iron deficiency among Indian children is a key cause of school dropouts as well as decreased productivity. Based on the experience from the Britannia-GAIN- Naandi partnership, your Company created a new offering for all consumers - Tiger Banana, a

delightful banana biscuit fortified with vitamins and minerals In keeping with its core essence of Swasth Khao Tan Man Jagao, your Company constantly strives to find sustainable opportunities to drive h o m e t h e m e s s a g e o f nutrition and good food habits among children at the right age. Britannia is committed t o h e l p s e c u r e e v e r y c h i l d ‟ s r i g h t t o g r o w t h a n d d e v e l o p m e n t t h r o u g h g o o d f o o d every day. Its largest power brand, Tiger, is also being rolled out, fortified with iron. Your Company was also the first in the industry to remove trans fat from most its biscuits as yet another meaningful step in offering products that are both healthy and enjoyable.

Key focus areas of Britannia CSR The three main CSR activities which the company focuses on are: 1. Children 2. Health care 3. Fighting Malnutrition Britannia‟s also has partnerships with other organizations for its CSR activities. Naming few the organisations such as: 1. NGO‟s like The Navjyoti foundation 2. GAINS ( global alliance for improved nutrition) 3. UNWFP ( united nation‟s world food programmes) 4. WBI ( world bank institute)

Britannia Nutrition Foundation To secure Every Child‟s Right to Growth and Development through “Right 2 Nutrition” Britannia Nutrition Foundation (BNF) seeks to address the issue of child malnutrition amongst India‟s underprivileged population by providing food-based solutions, increasing awareness on the poor status of malnutrition and advocating for their „right to nutrition‟. BNF leverages its scientific knowledge and wide stakeholder network to focus on the developmental challenges around child malnutrition. Food-based solutions program: delivers iron fortified biscuits as a mid-morning snack across public schools. The program complements the government‟s mid-day meal scheme and is conducted in partnership with GlobaL Alliance for Improved Nutrition (GAIN) and field implementers such as Naandi Foundation. Awareness building initiatives: aim to bridge the knowledge gap around malnutrition. BNF conducts an annual symposium during the national nutrition week and this event acts as a step towards creating a platform for action. Eminent speakers and key stakeholders from the field of economics, social development, medicine and nutrition attend the event.

Objective of the Britannia Nutrition Foundation (BNF) Setting up the Britannia Nutrition Foundation was a small step that we took to address the issue regarding child malnutrition. Britannia Nutrition Foundation is an independent, autonomous, non-profit entity that will leverage the strength through Britannia‟s wide stakeholder network to address the issue of Child Nutrition. We see BNF working proactively to “secure every child‟s right to growth and development” through catalyzing thought and action that drives a meaningful nutrition agenda.

Britannia - Navjyoti India Foundation • A meeting was held with the parents to tell them the importance of Iron and to take their consent

on the intervention • A test was conducted on 282 children, out of which 151 were suffering from anemia (Hb level ranging from 5 gm% to 11 gm%), • The other 132 children had normal Hb levels but their Serum Ferritin and Total Iron Binding capacity was low. • Fortified biscuits were given to these children regularly for 90 days • Final test was conducted on 139 children – Hb levels raised from 9 gm% to 12.48 gm%