Lesson Presentation Lesson Plan 671j2i

Appendix 1

LESSON PLAN SCHOOL OF EDUCATION

LESSON ORGANISATION Year Level: 9

Time:

11:45 – 12:15pm Date: 13/03/15

Students’ Prior Knowledge:  explain different types of businesses and how they come to exist

Learning Area: Society and Environment

 explain how they respond to opportunities in the market

Strand/Topic from the Australian Curriculum

 identify the effects of business decisionmaking

Economics and Business Studies

 understand business concepts of profit and loss General Capabilities (that may potentially be covered in the lesson) Critical and Literacy Numeracy ICT competence

creative thinking

Ethical behaviour

Personal and Social competence

Intercultural understanding

Cross-curriculum priorities (may be addressed in the lesson) Aboriginal and Torres Strait Islander histories and cultures Proficiencies:(Mathematics only)

Asia and Australia’s engagement with Asia

Sustainability

Lesson Objectives (i.e. anticipated outcomes of this lesson, in point form beginning with an action verb) As a result of this lesson, students will be able to:

  

Explain the concept of competitive advantage and list Porter’s three business strategies Explain why competitive advantage is important for strategic business decision-making Create and use a SWOT analysis to determine the existence of a competitive advantage in a business

Teacher’s Prior Preparation/Organisation:     

Ensure the Weebly link is available Clear all test-run practice responses from the survey, assessment quiz and SWOT analysis Test run ICT equipment (volume, projector screen, screen monitors) Ensure internet is working in the classroom Have Beth’s SurveyMonkey profile open for the results analysis

Provision for students at educational risk:  Students with behavioural issues to be seated closest to the teacher’s computer  Students with visual aids to be seated towards the front

LESSON EVALUATION (to be completed AFTER the lesson) Assessment of Lesson Objective and Suggestions for Improvement:

Teacher self-reflection and self-evaluation:

[OFFICIAL USE ONLY] Comments by classroom teacher, HOPP, supervisor:

LESSON DELIVERY (attach worksheets, examples, marking key, etc, as relevant) Time

Motivation and Introduction:

Resources/Reference s

11.45am

Greet the class. Introduce the teachers for the lesson. Introduce the topic as Year 9 Business Studies. Set out the specified learning objectives for the lesson.

Yr 9 Business Weebly site

11:47am

Today we are learning about competitive advantage which is a new topic and concept. Instruct class to take the survey – Which Product Do You Think is Better? by scrolling down and clicking on the link (30 seconds) Mitch and Stuart to walk around and monitor the class for any help or guidance.

11:48am

11:50am

11:51am

SurveyMonkey – Which Product Do You Think is Better?

Once they have ALL completed the survey ask them to look at the screen. Beth will draw up the results on the screen. Go through the results and have it on the screen. Brainstorm on Padlet why they believed some products were more popular than others. What made them stand out from their competitors? Key words – brand, style, service, cost, availability, marketing, appeal, prior experience) (2 minutes)

Padlet

Explain that the features and attributes that was written down in Padlet by the class, are things that make up a competitive advantage. Define competitive advantage. Explain the relationship between the class as consumers and competitive advantage. Lesson Steps (Lesson content, structure, strategies & Key Questions):

11:53am

11:56am

Instruct the class to open the presentation to discover what competitive advantage is as well as the three strategies for establishing competitive advantage. Instruct them to stop at the picture of the Coke can. (3 mins) Verbally quiz them on the three strategies. Instruct class to spend 1 minute discussing the Coca Cola campaign in of differentiation strategy in their groups of 3 or 2. (3 mins). Pick volunteers to discuss how differentiation strategy was used.

11:59am

Exit out of the Prezi and instruct the class to analyse the image of flour. Pick volunteers to share how cost leadership strategy might be evident in the image (1 minute)

12:00pm

Introduce the SWOT as a tool for business analysis. Explain the four aspects of a SWOT and given examples. Strength – strong brand reputation. Weakness – high overhead expenses. Opportunities – interested investors in Asia. Threats – strong competitor performance in the previous financial year. (1 minute)

12:01pm

Watch the YouTube clip on Santa as a practice SWOT. Verbally discuss the strengths, weaknesses, opportunities and threats from the video. (4 minutes)

12:05pm

Instruct class to watch the YouTube clip on Nike and complete the SWOT as they watch the clip. Allocate class in S, W, O or T groups. Open up Google docs. (6 minutes)

12:11pm

Using their SWOT analysis, ask the class which competitive advantage strategy Nike is employing. (Differentiation – innovative product, product design, customer focus, sustainability) (1 minute) Lesson Closure:(Review lesson objectives with students)

12:12pm

Prezi

Flour image

YouTube – Santa gets the SWOT analysis YouTube – Business Case Study 1 – Nike GoogleDocs

Instruct students to take the online quiz for assessment. (3 minutes) Online quiz **In conclusion of the group presentation, thank the class for their participation and ask them to fill out the survey at the bottom of the Weebly site. Transition: (What needs to happen prior to the next lesson?) -

Homework: the next lesson covers the three strategies in depth and requires the student to apply their knowledge in a business situation; therefore the student must fully understand the key concepts of the lesson. Key definitions are to be researched as homework to reinforce what was learnt today: competitive advantage, cost leadership, differentiation and focus.

Assessment: (Were the lesson objectives met? How will these be judged?) -

The online quiz must be completed before the end of the lesson. Results for each individual can be accessed from the Quiz . Quiz is also graded to show where student needs improving and further learning of the concepts.

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